SHUBHA BALA
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Problem-solving with technology

My passion is in digging deep, figuring out what you truly need, and coming up with solutions.  I am a technologist - so often those solutions involve technology - but just as often they involve communication, training, processes, or a new way of looking at things.  As an artist, I bring a wholistic view to all of my projects. Technology is just one tool that, when used thoughtfully, can help you achieve your mission. 
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What I do.

I typically work on projects that leverage technology platforms to help your organization become more efficient, creative, or innovative.  This can include:
  • projects where I will find the best off-the-shelf solution to meet your needs
  • managing projects that require extensive customization (like a website or database) doing everything from selecting a firm, managing the vendor, and helping you create a long-term plan
  • being a part of your team when your needs and project scope are in frequent flux, like with a start-up

Examples of my work:
  • Helping a start-up for low-income New Yorkers to access childcare by setting technical strategy, managing external developers to improve the app, evaluating ideas and features through user research and data analysis, and creating how-to guides.
  • Identifying and implementing web platforms to help volunteers more easily work with clients
  • Creating an interactive, online game for New Yorkers to do as an alternative to paying certain fines - including managing an RFP process, working with subject matter experts, and testing
  • Creating custom health check platforms for COVID
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About me.

I have been on every side of a technology project - from the sales person (way back in the day), to the business analyst, the project manager, and the non-profit Director trying to manage technology consultants themselves.  I am committed to equitable engagement, clear communication, and presenting you with the choices and information you need to make the best decisions for the short-term and long-term.
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Photos used under Creative Commons from wuestenigel gdsteam